The name BarMan comes from the Nigerian term for Bartender. BarMan is a unique and "one-of-its-kind" retail liquor store in Yaba and GRA, Ikjeja. No one else comes close to the quality and experience in product or services. Barman's brand works so well because it's familiar and its connotation is very well understood amongst the locals and directly associated with liquor services.
The aim was to make BarMan, the chosen Brand when it comes to everything and anything related to distilled spirits and drinks. Being a new brand, as much as they wanted brand awareness they also wanted an increase in walk-ins in their stores followed by sales. They were also looking to sell their products to their target audience online.
We raised the Bar with BarMan by crafting a unique digital marketing strategy by identifying the gap in the retail industry especially in the liquor category, segmenting target audience, highlighting behavioral patterns, developing e-commerce websites, other social media assets to appeal to our demographic and using paid media to complement our creative assets.
E commerce Website
Social Media Management
Social Paid Campaigns
Paid Media – Display, Social and Search
Store Traffic Campaign
Influencer Management
Conversion Rate Optimization
In the last year, we have successfully created a brand experience with the BarMan Persona. We positioned the BarMan brand digitally as a unique and one-of-its-kind liquor store, with impeccable quality and experience in products and services, and this translated to increased store walk-ins and online orders.
Unique Reach
Impression
Engagement
New Fans & Followers
Store Visits
Sales out of $2.3k spent
Total Media Spent
Till Jan 2021
Facebook
Instagram
Website