It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.
So how do you reach these consumers? Here’s the answer: Digital Marketing.
Wondering what the fuss is about? Check out a few reasons your business needs to take advantage of the benefits of digital marketing:
One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.
Consider this – a small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28.
How do you know if your marketing is working? The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every reason why you need to invest into digital marketing.
Digital marketing analytics takes the guess work out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.
Digital marketing analytics allows you to more effectively use your resources and allocate your marketing budget. Since you are no longer guessing about what’s working and what isn’t, you can reduce unnecessary expenses and focus your efforts on the strategies that are most likely to improve your ROI.
When you purchase billboard space or place an ad in a magazine, you’re taking a shot in the dark that this messaging will reach its intended audience. Though there are certainly ways to increase your chances of success with traditional marketing tactics, it just doesn’t offer the same targeting capabilities as digital marketing.
With digital marketing, you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business. While pay-per-click, display, and social media advertising enables you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.
Perhaps the most important on our list of benefits of digital marketing is this. No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter. According to e-Marketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.
Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach consumers through advertising. Social media platforms like Facebook offer sophisticated targeting options that help you reach the consumers who are most likely to be interested in your products or services.
It’s often difficult for small businesses to compete with their larger counterparts due to a limited budget and resources. However, digital marketing helps to level the playing field by allowing smaller brands to remain competitive online.
Traditional marketing tactics like print advertising are expensive and require big business budgets for effective placement. However, digital marketing tactics are more affordable, allowing businesses of all sizes to gain exposure online.
With digital marketing, small businesses can also market their products and services nationally or even internationally. If your business is not limited to a specific location, you can use digital marketing to reach your target audience across the globe. This allows small businesses to find new audiences for their products and services.
As you can see, there are many benefits of digital marketing that will transform the way that your business can reach and engage your target market. Digital marketing is the best way to reach your customers where they are during the moments when they are most likely to be searching for brands just like yours.
When you’re ready to jumpstart your digital marketing efforts, email us now on firstname.lastname@example.org and let’s get talking.