Linking a younger online generation to a newer washing experience.

Boom is a washing powder brand under EuroPrima Limited. Having been in the market for a little over 2 years, it's the ideal brand and washing companion for young adults who want good quality soap at an affordable price and generous quantity.

Boom wanted to way to let its younger audience know it was more affordable and just as effective as more expensive brands in the market and it had more value in terms of its quantity.

We created a digital platform with an engaging and vibrant brand identity to create awareness and likability with a younger target audience. We positioned Boom's messaging in a fun and up tempo manner to ensure that our audience always had something awesome to see any time they visited Boom's digital platforms.