About Client
DPSI Ghana is an international school that has been around for over 10 years. It is in Tema Community 25, Ghana. It is accredited to University of Cambridge International Examination & CBSE.
DPSI Ghana is an international school that has been around for over 10 years. It is in Tema Community 25, Ghana. It is accredited to University of Cambridge International Examination & CBSE.
DPSI, a school rich in diversity, was looking to expand the number of Ghanaian student population. They were looking for an avenue to connect with parents to increase enrolments. They wanted to go digital to promote the school facilities & activities to get more students. The school also wanted to engage inbound marketing and conversion of leads into actual walk-ins.
Across digital platforms, the idea was to position DPSI as a state-of-the-art facility based educational institution. It promises the best environment and experience for students amongst other schools in Ghana thus ensuring a bright future.
To achieve this, we created and implemented a content marketing strategy along with a lead generation and nurturing strategy along with inbound marketing tactics. We created a landing page and produced a video commercial to attract leads. Our constant motive was to make parents aware about the potential of the school and strike a personal connection with them. To make sure that the leads gathered translate into actual walks-in; we made calls, sent out emails, SMSs, messages to facilitate conversions.
Landing Page
Social Media Management
Video Content Creation and Video Marketing
Email & WhatsApp Marketing
Social Paid Campaigns
Lead Conversions and Nurturing
In 10 months, we achieved what the school wanted from us. Especially during the admission season, we went all out to deliver maximum admission leads. Also, we could successfully make Ghanaians aware about the presence of an international school that aims for a bright future.
Reach
Impression
Engagement
Lowest CPM
Low Cost Per Admission Lead
Email Open & Response rate
Media Spend