I“In my team at LinkedIn, 73% of all our marketing qualified leads are driven by content” – Jason Miller, Senior Content Marketing Officer at LinkedIn.
And yet, thousands of entrepreneurs in Nigeria, Ghana and the world at large have no clue what content marketing is about, and the benefits it can provide in pursuit of their annual profit making goals. The lucky, informed bunch who do are sharing good content that not only attracts, but engages with the hearts and minds of potential customers.
content helps people find you: We know your product is the best thing since sliced bread, but so are the other one million and one competitors fighting for your prospective customers online. That’s why the keyword here is well, keyword. With a thorough keyword research exercise, you can better optimize your company’s website for search engines with relevant content. Alternatively, you can push out content to popular platforms with links that direct customers back to your online space.
Good content creates followership: Good content gives readers significant self-help value or entertainment for their daily amusement.