About Client
Lovefootball.ng is an online community where soccer fans connect to get updated, socialize and compete for amazing rewards.
Lovefootball.ng is an online community where soccer fans connect to get updated, socialize and compete for amazing rewards.
Lovefootball's brief was straight to the point. They wanted to generate brand awareness and also generate more sign ups on the platform and retaining users.
The major aim was to make Lovefootball, the chosen community for fantasy football and everything football from news to stats • To create awareness and also register more sign ups for the platform • To retain users on the platform • Through Digital Marketing, people will get to know about the fantasy football platform that is fun and legit
Social Media Campaign Strategy
Campaign Execution - Facebook & Instagram
Social Media Ads
Programmatic Media Buying
Content Marketing - Blogs & Articles
Email Marketing
We increased the number of sign ups massively within a short period of 3 months. The community size also grew bigger during this period. All KPIs were met and surpassed every month across reach, impression, engagement and signups.
Reach
Impressions
Engagement
Website Visit
Signups
lower CPM
Media Spent
Facebook
Instagram
Twitter