Positioned the company as a thought-leader and generated B2B leads.

Merald Group is an engineering and construction company and the leading supplier of electrical, mechanical and facility management solutions in Nigeria. It was founded in 2005.

Merald's brief was straight to the point. They wanted to go digital, generate brand awareness in the construction industry and generate more enquiries and leads. By going digital in a heavily offline niche, the task was never going to be easy.

Since construction companies who attempt this are by far too few, we had to tap into industry insights and found a way to portray the company as a thought-leader while providing free valuable content to its different audience.

We created a landing page to collect contact information and interested leads for Merald. Our linked social media strategy and tactical planning helped inform our creative process. We were able to use linkedin sales navigator to identify potential leads and reach them via InMails. We created a blog focused on educating target audience and we used paid media to amplify all our efforts across all channels.