Shaping Nexus Home Appliances into a Lifestyle Choice through creative strategies

Client Nexus Appliances
Industry Home Appliances

About Client

Nexus Appliances commitment to excellence is at the heart of everything they do. With a focus on quality, reliability, and innovation, Nexus Appliances seamlessly integrates into your lifestyle, making daily tasks a breeze. From state-of-the-art kitchen appliances that transform cooking into an art, to advanced home comfort solutions that create the perfect ambiance, Nexus Appliances is your partner in enhancing the way you live.

Challenge

Nexus Appliances had a challenge increasing its awareness and positioning itself as a premium home appliances brand in the appliances industry on digital platfroms.

Our Solution

We increased Nexus Appliances digital presence through creative strategy, to communicate and increase visibility of Nexus Appliances' products and services in a relatable yet creative way to it's target Audience. Using different Search Engine Optimization techniques, we positioned them as one of the top home appliances company in Nigeria and also leveraged paid ads to boost their online presence and create top-of-mind awareness.

Deliverables

Digital Marketing Strategy

Social Media Marketing

Search Engine Optimization

Paid Digital Marketing

Content Marketing

Influencer Management

Achievements

In six months, we were able to achieve increased followership and engagements across all social media platforms. Through strategic digital initiatives, we have engaged with customers, partners, and enthusiasts across the country, building a community that shares Nexus appliances values and vision.

Reach

5,463,093

Impression

15,766,563

Engagement

170,418

Google Map Visits

3,714

CPM

$0.26

CPC

$0.02

Spent

$4,024.01

Awards

Our Children's day campaign, Workers' Day & International Women's Day campaigns for the brand were featured on Ads of the world, a global creative community.

Social Media

Blogs