We hit the streets to find what stood out for the Ghanaian consumers in the e-commerce space. We found out that there was a problem of trust but also realized that with added value, we could make it work. We tapped into key standouts for the target audience.
We came up with an interactive-cum-functional website and planned integrated digital marketing campaign to help them position as a leader in the e-commerce space in Ghana.
We also designed their social media presence and started generating content, which not only engage the target audience but also enticed them to purchase the products or inquire about it.