Digitally linking a household name to a younger generation

It's pretty impossible to live in Ghana and not know about SoKlin washing powder. It's been around for close to 30 years. A brand of EuroPrima Industries Limited, SoKlin has been a pillar of good quality at an affordable price for decades.

SoKlin already had an impressive offline presence they had built up over a period of time. Looking to appeal to a younger generation and needing a change in creative direction, they asked us to conceptualize and strategise a new way forward to make their digital presence. Something we were more than happy to do!

We developed Reach & Frequency Strategy along with Social Media Creative strategy that fit SoKlin's current persona and also appealed to a younger generation who weren't as familiar with the brand. We produced engaging content across SoKlin's social media platforms that would not only speak to current fans of SoKlin but also to a whole wave of people yet to discover SoKlin. We used Programmatic Media buying to reach closer to their TG and engage them more creatively.